Glasgow 2014 on Tuesday announced that the South African Broadcasting Corporation (SABC) will provide free-to-air coverage of the 2014 Commonwealth Games to the Southern African territory.
The announcement is contained in the weekly publication of major upcoming Games, “Inside the Games’’.
According to the publication, SABC will provide at least 100 hours of conventional coverage with extensive news and highlight on SABC 2 and Radio 2000 as part of the deal.
The firm has also secured broadcast rights to the Rio 2016 Olympic Games.
The SABC’s Acting Chief Operations Officer, Hlaudi Motsoeneng, claimed the deal would allow South Africans across the country the opportunity to watch their favourite athletes in action in Glasgow.
“As a public service broadcaster, we are pleased that we have managed to secure the broadcast rights for the 2014 Commonwealth Games in Glasgow as we serve the needs of sport-loving fans in our country.
“We will utilise our 18 radio stations, broadcasting in 11 official languages and we have also dedicated one of our television channels, SABC 2, to be the home of the Commonwealth Games,’’ said Motsoeneng.
South African-based subscription broadcaster, SuperSport was named as the exclusive pay-television rights holder for Glasgow 2014 across Sub-Saharan Africa, in a deal that also includes rights for internet and mobile.
The sale of broadcast right packages worldwide was a part of Glasgow 2014’s commercial programme which aimed at raising around N27.8 billion in revenue through licencing, merchandising, sponsorship and ticketing.
Glasgow 2014 broadcast deals already in place with the BBC in the U.K., Network Ten in Australia, TAJ TV in India and the Asia-Pacific Broadcasting Union.
In March, they announced CBC/Radio Canada as its broadcast partner in North America.