By Tunde Osho
Guinness Nigeria Plc, said it is resolved to boosting sales of its Smirnoff X1 brand by taking it on a nationwide road tour.
The company said that it has expanded its offerings by going into the local manufacture of spirits, adding that it recently launched additional brands such as Smirnoff X1 Intense Chocolate Vodka, and Gordon’s Dry Gin with Moringa Citrus Blend, while it has also started producing brands like McDowell’s, after obtaining distribution rights from Diageo’s United Spirits Limited.
The firm said it has embarked on a nationwide party tour themed the Smirnoff X1 Tour. The tour is set to take over Nigeria’s night life with eight epic nights in seven cities within eight months.
The cities the company plans to visit includes Owerri, Abuja, Benin, Port Harcourt, Jos, Ibadan and Lagos.
According to Smirnoff Brand Manager, Toluwalashe Ogunyemi, “Our premium vodka, the Smirnoff X1 Intense Chocolate, lives and breathes in the party scene and Nigeria is in for an unforgettable experience.”