Nigerian artistes have gone global and are slowly taking over the world stage. From performing at festivals like Coachella, SXSW and Wireless to selling out concerts across the continent and beyond.
In Nigeria, the business of events and concerts also happens to be a booming one. MTV Base’s flagship roundtable show, Musicology, gathered some of the biggest and brightest minds on the Nigerian entertainment scene to discuss the challenges and future of the business.
This episode’s panel is made up of; Multiple Award Winning Artiste, Falz; Superstar Disc Jockey, DJ Kaywise; Music Industry Entrepreneur, Olisa Adibua; Co-founder/Business strategist operations for Nairabox, Jay Chikezie; Head West Africa ULIve, Bayo Fatoba; Digital Media Manager for VIMN Africa, Adetola Adekoya and Special Projects Consultant, Edi Lawani.
Hosted by VJ Ehiz, the new episode examines and dissects the prospects as well as the many problems facing the nature of events and concerts in Nigeria presently. One of the many problems discussed during the enlightening session is the nonchalant attitude of artists toward their performances. Speaking on this issue, here’s what rapper, songwriter and actor, Falz, said “Generally speaking, I feel standards of events and concerts have gone down. It’s almost like the consumer takes whatever is thrown at them. As a result, artistes have naturally become lazy.”
Bayo Fatoba, Head West Africa (ULive Africa), chimed in to further emphasize Falz’s point by saying “We believe in creating experiences for artistes at ULive, it now depends on how creative the artiste is, in accepting what you have sold to them.” Creativity, financial constraints, quality control, consumer experience and research were some of the issues discussed at the panel session. In order to arrive at the solutions for these issues, the panelists began the journey to discovery by asking some very important questions.
One of the panelists who asked many important questions was music industry entrepreneur, Olisa Adibua. During the discussion about creativity as it concerns performances, promotion and ticket sales, Mr. Adibua asked the following “If from January to November, I see you at everybody’s show popping up here and there, then you say in December you want to do a concert, why would I come to watch you? What’s the value you’re bringing?”
This question and many more will be answered on the next unmissable episode of Musicology. Watch Musicology on Thursday, 11th of April at 8 PM on MTV Base.