Even Here, Even Now

Title: Even Here, Even Now

Author: Adeniyi Adekunle and Olakunle Kasumu

Publisher: Awake Africa

Date of Publication: 2005

Pages: 246

Reviewer: Lanre Oyetade (08039428648)

Rating: B+


Adeniyi Adekunle and Olakunle Kasumu, themselves entrepreneurs and co-runners of Awake Africa, an entrepreneurship development organization, wrote this commendable piece, which features inspiring stories, lessons and advice from 12 leading entrepreneurs and visionaries, most of whom have created enduring wealth from the scratch in Nigeria.

The twelve individuals profiled in the book consist of eight men and four women, including: Kehinde Kamson of Sweet Sensation; Nike Ogunlesi of Ruff ‘n’ Tumble; Isaac Durojaiye of DMT Mobile Toilets; John Tani Obaro of SystemSpecs; Larry Izamoje of 88.9 Brila FM and Sunny Obazu Ojeagbase of Success Digest.

Others profiled by the two young authors include Pat Utomi of the Lagos Business School; Abolaji Osime of World of Fun; Dele George of Little Saints Orphanage; Frank Nneji of ABC Transport; Leke Alder of Alder Consulting and John Momoh of Channels TV.

The foregoing individuals are mainly positive thinking, bold and creative entrepreneurs who represent an emerging group of trailblazers in the country and are determined to contribute to positive change in the country.

The book is beautifully titled to show that many good things can and do still happen, entrepreneurally, in this country (…even here) and at times like this (…even now). It reveals the story of how each of these individuals beat their odds to ‘make it’ in our type of economy and society and thereby shows the light as to how any other individual can create wealth for himself and for others in the field of entrepreneurship, for as they say, “mind is like mind and what one man has done shows what any other man can do!”

It is therefore inspirational and full of instructions for anyone willing to go entrepreneurial or make a success out of any venture for that matter, and gives plenty of insight into how the men and women profiled think, therefore providing information on how they have been able to build organizations that have affected the Nigerian economy and lives positively.

The book is divided into twenty-four chapters with the session on each individual first highlighting the major lessons to learn from the individual, followed by a conversation or interview with the individual and finally a list of useful tips to take away from them.

From the total pioneer in Leke Alder to the small-capital entrepreneur in Frank Nneji, it is evident that each reader will have something to take away from each and every individual profiled.

The authors did a relatively thorough work in that they did not just do ‘desk research’ on the subjects but rather met with each and every one of them. The language use and prose is also commendable for writers who are not professional journalists. The book, according to the authors, was written over a period of about two years.

The reader will find adequate inspiration from the subjects profiled in the book, which will give exceptional value to the typical young Nigerian that may feel that the country is an impossible terrain to venture out to pursue any dream or those that may think it better to ‘check out’ of the land. As a matter of fact, some critics of the book feel it is a must read for each secondary school student, school leaver and even the fresh ‘youth corper’.

In our view, the book is deserving of a B+ rating.