By Tunde Osho
As part of its efforts to protect the environment, help in cutting down on power consumption and save money on electricity bills, Coolworld Retail Store has introduced a new range of Haier Thermocool refrigerators, freezers and air conditioners into the Nigeria market.
Speaking at the launch event in CoolWorld Retail Store in Lagos, the Marketing Director of HPZ Ltd., Mrs. Bukola Bandele disclosed that whether the consumer is a trendy young corporate executive or a busy working mother, the desire to minimize electricity bills and save money as well as sustain a comfortable lifestyle remain constant.
The company stated that their new Haier Thermocool ranges of energy saving refrigerators and freezers have the ability to save up to forty percent on energy consumption while the Energy Saving Inverter DC technology Air Conditioner, aptly named GENPAL, can save up to sixty percent on energy consumption.
According to the company, all the products were birthed out of the desire to give consumers the best comfort experience on home appliance usage at a reduced energy charges.
Bandele said: “This is why we decided to take ownership of this energy saving conversation by championing the provision of quality energy saving home appliances on all models of our fridges and freezers and the new GENPAL to give everyone greater peace of mind, irrespective of the size purchased.”
According to her, as the no.1 electrical appliances business in Nigeria with Haier Group partner who is no.1 worldwide for six consecutive years, investment in the project is a true demonstration of Haier Thermocool steering the market in the right direction by delivering right benefits first to the consumers, the community where the business operates & the country at large.
Bandele added that, the new products are made with improved globally-accepted and environmentally friendly refrigerants. “It has no destructive effect to the ozone sphere; thereby preserving the environment for the future generations. She mentioned that at least 40% of global refrigeration now employs environmentally friendly refrigerants and as such, ‘we are delighted to be the leading organization to employ this technology that reduces our carbon footprint by 97%,” she stressed.
Bandele reiterated that consumers will have full benefit and experience on all the models & sizes of the New Energy Saving Refrigerators, Freezers and Air-Conditioners, which come with significant cost savings on electricity consumption, are environmentally friendly, have faster cooling system and can withstand low voltage supply.
She mentioned that the products are now available at CoolWorld Retail stores and other Thermocool showrooms across the country.
She promised that consumers will continue to witness a plethora of innovative and forward-thinking products from the stables of Haier Thermocool as they consistently churn out products with top-notch technology and multiple capabilities that will keep their brands permanently in the minds of consumers. “For over 45 years, we have consistently championed consumers’ comforts by walking miles in their shoes to understand their pain points and by using technology to transform the way consumers live, work and play,” Bandele explained.
Activities lined for the post launch phase include a full 360-degree communication campaign, supported by in-store experience at the CoolWorld Retail Stores & Thermocool showrooms nationwide, making it possible for consumers to access the new energy saving appliances and start saving money nationwide.