By Tunde Osho
Coca-Cola Nigeria has announced the launch of a 50cl Eva Twist bottled water as it seeks to bolster its presence in the market.
The soft drinks maker noted that the new bottle uses 18% less plastic which is in furtherance of its commitment to secure a friendly environment as well as serving consumers better. All up till now, Coca-Cola Eva bottled water only came in 75cl plastic bottles.
Speaking on the new product, the company’s Marketing Manager, Patricia Jemibewon, said that the company acknowledged the essence of packaging in delivering products to consumers.
“We envision a world in which our packaging is seen as a valuable resource for future use. Our packaging vision is zero waste, which means we are working to support initiatives that enable recovery and reuse of our packaging,” she said.
She added that the company will soon embark on a sensitization campaign on the importance and impact of recycling to the environment.
Adding her voice to the conversation, the company’s Brand Manager in charge of Stills and Flavours, Olajumoke Oyewole, revealed that the company would also embark on a national tour to raise awareness on environmental issues.
She said that the public awareness campaign would be implemented through the Eva Water ‘Twist for Good’ campaign.
“The ultimate goal for us is to drive conversations around a greener environment by doing things right, such as proper disposal for recycling and sustainable purposes,” she stated.