By Tunde Osho
TG Arla Nigeria, makers of Dano Milk has upped the stakes with the introduction of chocolate and strawberry flavoured milk powder variants into the Nigerian market.
According to the company, the newly introduced strawberry and chocolate milk powder were launched following intense consumer research that informed increasing desire for a convenient and exciting Milk product among families especially kids.
The flavored milk powder is said to be rich in protein, carbohydrate, Vitamin D and other vital nutrients which are required for energy, vitality and a healthy growth.
The Managing Director, TG Arla Nigeria, Mr. Mads Burmester, said, that the variants are an extension of Dano filled milk powder offered in chocolate and strawberry flavours, specially developed to meet the needs of discerning consumers who seek to enjoy the goodness of milk in more exciting ways.
“The Dano brand seeks to make eating simple and joyful for everyone, providing great tasting, nutritious, products which will form a foundation for a good life. Because Milk remains a very important nutrient-packed food, Dano wants to establish a rich milk drinking culture in Nigeria beyond breakfast occasion.
“To add excitement in the way we nourish the Nigerian families we are launching different flavours of our milk powder for consumers that would not compromise on taste, nutrition and a healthy way to start the day right. Driving this excitement will be our new flavoured milk variants -Choco and strawberry- which are great in taste, provide energy, protein, calcium, vitamins and minerals to keep our teeming consumers nourished all day long.” he said.
Speaking during the unveiling of the products, Category Marketing Manager, TG Arla Nigeria, Ifunanya Obiakor, said, that the newly introduced variant is a demonstration of Arla Foods expertise in the dairy space to serve and satisfy the craving for nourishing goodness by consumers as revealed from extensive consumer insight and the end of year festivity affords a great opportunity to launch the products.
Obiakor explained further that the introduction of the flavored milk powder will no doubt entrench the Dano brand footprint in the packaged milk powder market as everyone and kids in particular now have reasons to redefine their taste for flavored milk and opt for the brand that offers them creamy and exciting nourishment.